We design brands and build the products they live in.
Toasty Labs is an independent design and development studio in Santa Monica, California. We've been doing this since 2014.
We take companies from a thesis to a shipped product — identity, product design, and the engineering to build it. Most studios hand off a design file. We hand over something that runs.
What we do
- Brand identity
- Naming, marks, visual systems, guidelines, and the applications that carry them.
- Product design
- Research, UX, interface design, and design systems for web and mobile.
- Engineering
- Front-end and full-stack build, so the thing we designed is the thing that ships.
- AI product design
- Conversational interfaces, AI-assisted flows, and the judgment to know when a model belongs in a product and when it doesn't.
How we work
We embed. On most engagements we function as the client's design and product team rather than an outside vendor — in the standups, in the roadmap conversations, and in the investor meetings where the story gets tested.
We scale the team to the brief, bringing in specialists as the work demands. It's why we can take a company from no brand and no product to a live platform across web and mobile in five months.
Who we work with
Founders raising their first round. Product teams inside global companies. We've built the identity and platform for a US bank, designed operational tooling used inside Vodafone, and taken a dozen startups from an idea to something real.
The team
Gezel Nehmadi
Founder & Creative Director
Leads brand and product strategy across every engagement.
Anton Zakharchenko
Design Director
Product and interface design.
Tetiana Furmanchuk
UX/UI Designer
Research, interaction, and interface design.
Danson Wachira
Engineer
Full-stack development, with a specialism in machine learning.
Tell us what you're building.
You'll get a considered reply within one business day, from one of the people above.
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