Blog

Notes on design, product, and AI from the Toasty Labs team.

Reddit-style comment threads stacked on a screen, illustrating recurring user complaints about interface design.

User Experience · November 11, 2025 · By Gezel Nehmadi

9 UX Mistakes Reddit Users Can't Stop Talking About

We combed hundreds of Reddit threads for real usability complaints — dark patterns, lost context, slow load times — and found nine mistakes that keep coming up.

A grid of near-identical website layouts, illustrating the visual sameness of generative-AI-assisted design.

AI · November 7, 2025 · By Gezel Nehmadi

When Everything Starts to Look the Same: The Problem with Gen-AI Design

Generative AI design tools are trained on existing trends, so they replicate them — flooding the internet with polished, personality-free sameness. Taste is the part that doesn't automate.

Illustration of a rocket launching out of a laptop screen, representing a product going from idea to first launch.

Design · March 14, 2025 · By Gezel Nehmadi

From Idea to MVP: Building Your Website or App on a Budget

Seven strategies we've learned for launching a digital product without blowing the budget — from Wizard-of-Oz prototypes to treating launch day as a temperature check, not a victory lap.

Illustration of a startup team reviewing agency portfolios together at a table.

Design · March 14, 2025 · By Gezel Nehmadi

How to Choose the Right Design Agency: 5 Questions Every Startup Should Ask

Industry insight, user-centered process, clear communication, scalability, and a focus on results — five questions to ask before you hire a design partner.

Illustration of a person interacting with mobile and web interface elements side by side.

Product Design · March 14, 2025 · By Gezel Nehmadi

The Power of Great UX/UI: How Smart Design Boosts Conversions and Keeps Users Coming Back

Small design tweaks can turn casual visitors into loyal customers. Here's how we think about UX/UI to boost conversions, delight users, and keep them coming back.

Flat illustration of accessibility controls — contrast, text size, and screen reader settings.

Accessible Design · March 12, 2025 · By Gezel Nehmadi

Designing for Accessibility: Going Beyond the Basics to Reach (and Retain) Every User

Advanced accessibility measures don't just benefit a subset of users — they often result in better overall UX and higher conversions across the board. Here's how to move past the basics.

Flat illustration of a chat interface exchanging messages between a person and an AI assistant.

AI · March 11, 2025 · By Gezel Nehmadi

When Chatbots Talk Like Humans: Designing for Authenticity in the Age of AI

As AI powers more chatbots and recommendation engines, the question isn't whether it can imitate human touch — it's how to preserve real humanity in automated experiences.

Flat illustration of a brand style guide resolving into live product interface components.

Branding · March 10, 2025 · By Gezel Nehmadi

Bridging Brand Identity and Product UI

Brand identity is more than a palette and a font — it's an emotional promise. When a product interface doesn't deliver on that promise at every interaction, users feel the disconnect.