Design & development studio — Santa Monica, since 2014
We design brands
and build the
products they live in.
Toasty Labs takes companies from an idea to a shipped product — identity, product design, and the engineering to build it. One team, start to finish.
Trusted by teams at
What we do
One team spanning brand, product, and engineering — so nothing gets lost translating a design file into a codebase.
Start a project →- Brand identity
- Naming, marks, visual systems, guidelines.
- Product design
- Research, UX, interface design, design systems.
- Engineering
- Front-end and full-stack build.
- AI product design
- Conversational interfaces, AI-assisted flows.
Selected work
See all case studies →
Why teams
bring us in
One team, not a handoff
The people who design the product also build it. No brief gets lost translating from a design file to a codebase.
Embedded, not agency-shaped
We work inside your team's process and pace — planning, standups, ongoing iteration — rather than delivering a static package.
Built to move fast
We've taken a company from thesis to a shipped brand, web platform, and native mobile apps in five months. Scope scales with what the work needs.
From the blog
Read more →
9 UX Mistakes Reddit Users Can't Stop Talking About
We combed hundreds of Reddit threads for real usability complaints — dark patterns, lost context, slow load times — and found nine mistakes that keep coming up.
When Everything Starts to Look the Same: The Problem with Gen-AI Design
Generative AI design tools are trained on existing trends, so they replicate them — flooding the internet with polished, personality-free sameness. Taste is the part that doesn't automate.
From Idea to MVP: Building Your Website or App on a Budget
Seven strategies we've learned for launching a digital product without blowing the budget — from Wizard-of-Oz prototypes to treating launch day as a temperature check, not a victory lap.
“Toasty Labs took our messy idea and turned it into a brand that made people instantly get it.”
Michael, Founder, Tile Gripper
“They didn't just design our product — they helped us figure out what it should be. The speed and quality blew us away.”
Parham, Head of Product, ReferHub
“Toasty helped us modernize everything — from brand to UX — without losing the trust factor.”
Bo, CEO, Mercantile Bank International