Mazlo
A financial wellness app helping people move from reactive spending to proactive money management. We led product strategy, built the brand identity, and designed the end-to-end experience across mobile and web — onboarding, spending insights, and goal tracking.
- Brand identity
- Mobile UX/UI
- Web UX/UI
Financial wellness made into feel-good app. Mazlo helps users make smarter decisions about their money through insights, goal-setting, and spending awareness. We partnered with their team to bring structure, emotion, and clarity to a product designed for everyday people — not financial experts.
The Brief
Mazlo came to Toasty Labs with an ambitious idea: help users shift from reactive spending to proactive money management. The challenge was designing a platform that makes financial information approachable, actionable, and emotionally rewarding.
We were brought in to lead product strategy, brand identity, and end-to-end UX/UI design across web and mobile platforms.
What We Delivered
Our Approach
We designed Mazlo’s experience to feel more like a wellness app than a banking tool — motivating without pressure, friendly without being fluffy, and intelligent without being overwhelming.
We built a visual language rooted in simplicity and clarity, then applied that across onboarding, insights, goal tracking, and spending categorization. Every element reinforces the core idea: progress over perfection.
Onboarding
We crafted an onboarding experience that sets the tone for users: uplifting, clear, and purpose-driven. Instead of front-loading complex settings, we walk users through small wins — like linking their bank account, setting a weekly goal, or celebrating their first categorized transaction.
We also designed ways to surface emotional signals — “You’re doing better than last week,” “This category’s trending upward” — to give users momentum and motivation.
Everyday Experience
Mazlo’s core product experience is designed for repeat use — not just a one-time setup. We focused on building a dashboard that surfaces the right insights at the right time — without overwhelming users with data.
From categorized transactions to subtle nudges and smart savings prompts, every detail is built to help users feel more in control of their money — every single day. It’s not just about what you spent — it’s about what you’re learning.