Services: Branding, Product Design, Engineering
Tape
A mobile social app for meeting people nearby through shared context and intentional conversations.
- Client
- Tape
- Industry
- Social / mobile
- Service
- Brand & product design
About project
Tape helps people connect in real life, starting with college campuses and local communities. We designed a mobile-first experience built around comfort, context, and control-so being nearby feels like an invitation, never an intrusion.
Challenge & Solution
Meeting people nearby often feels random, exposed, or hard to start.
Swipe-first social products can flatten the context that makes a real-world connection feel welcome and safe.
A social experience shaped by presence, intent, and mutual openness.
Visibility settings, shared context, and approachable conversation paths give people agency over when and how they connect.
A new kind of nearby.
We turned a proximity-based social concept into a clear mobile product, giving people meaningful ways to discover others, define intent, and start conversations.
Brand identity
- Tone of voice
- Visual language
- Social presence
Mobile UX/UI
- Nearby discovery
- Visibility
- Intent filters
Messaging
- Conversation starters
- Low-pressure replies
- Control
Group discovery
- Campus communities
- Shared interests
- Proximity
From signal to conversation
Messaging was designed to feel natural and low-pressure-closer to a hallway chat than a cold DM. The experience makes intent easy to understand and gives people room to respond on their own terms.
Group dynamics
Beyond individual discovery, Tape supports campus groups, clubs, and themed hangouts. Shared interests, proximity, and group context make it easier to find the right moment to join in.
Project result
Connection with more context.
Tape gained a distinct social product experience for meeting people nearby-combining brand, mobile UX/UI, messaging, and group discovery in a system that keeps comfort and choice at the center.
Ready to create?